Roca was born in La Habana on the 27th of June 1967.  In 1983, he commenced his studies in industrial design in the Instituto de Diseno Industrial in Habana, from which he graduated in 1987.  He started his artistic career by carving, and did not begin to paint until 1996.  Roca, in his car paintings, works off photographs he has taken in the streets of Habana, and he does repeat the same scene multiple times.  His car paintings, therefore, though they are all genuine originals, can be very similar to one another, but no two are ever exactly alike.  Roca's works can be found in numerous private collections in the USA, Europa and South America.

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